Meet Cesar Mora

Cesar Mora is a Reedley, California native and proud Central Valley farmer with over 30 years of experience working the land. Born and raised in the heart of California's agricultural community, Cesar has spent his life dedicated to farming, cultivating a diverse range of crops and pouring his passion into every harvest season after season.

Known for his tireless work ethic and deep love for his community, Cesar represents the best of what Central Valley farming is all about. His nectarines are just one part of a lifelong commitment to growing quality produce that feeds families across the region.

Last year, a large agricultural company prevented Cesar from being able to sell the nectarines he worked so hard to grow, and his entire harvest went to waste on the ground. This year, that same challenge remains, but Cesar is determined not to let it happen again. Rather than watch his hard work go unused, he is opening his orchard to the community he loves, free of charge, because he believes good fruit should feed people in the valley, not fall to the ground.